Our reality:
I have been reading about the business success of Chooks-To-Go oven-roasted
chicken and the Good Samaritan ways of Ronald
Mascariñas, President & General
Manager of Bounty Agro Ventures Inc (BAVI), the knowledgeable producer of
Chooks.
My
fantasy: BAVI coming out with Bounty Country,
a revolutionary monthly magazine.
All-Digital – with me as all-virtual Editor in Chief. Selling point? No Agrochemicals
Ever (NAE), 100% Organic Farming. Ultimate
targets: 10 million Filipino farmers.
Above: My glowing
photograph taken 03 December 2016 early evening, 06:18 PM, the Chooks-to-Go
store fronting the plaza of my hometown Asingan,
Pangasinan in Central Luzon, Philippines. It’s been there for 5 years already – we
Asinganians know what’s healthy chicken for us!
With the almost-unbelievable financial success of
Chooks-to-Go organic chickens, already Mr
Chooks personally knows that organic farming is doubly healthy:
(1)
Healthy for bodies.
(2)
Healthy for bank accounts.
I call him Mr Chooks to remind us that it was he who grew
The Chicken That Could where there was none before – clucking over all those chickens from Jollibee, McDonald, Magnolia, Mang Inasal,
and above all the chicken that built a house: Max’s!
Success
must build success. With its organic origin, Chooks can now more convincingly lead the Philippines in the widespread adoption of
organic agriculture. And it will be sweet.
Mr Chooks
says on Facebook, “We take pride as the only company in the country who is able
to produce ‘No Antibiotics Ever’ (NAE) chicken on a commercial scale.” The
other chickens are grown with antibiotics designed to make them grow faster
than natural – so it’s mostly quantity, not quality!
On the inset image above, behind Mr Chooks, it says in
Tagalog, “Sarap kahit walang
sauce” (My free translation: “Saucy even without sauce.”) Mr Mascariñas
describes the Chooks meat as “a bit sweet, like a sweet ham” (14 March 2013, Apisit Buranakanonda, “Philippines’
Chooks To Go Is A Bounty Success Story[1],” Poultry World, where the image
comes from).
Mr Buranakanonda
says, “After just five years in business, Chooks-to-Go has climbed to the
number one spot in the Philippines’ roast chicken market.” I say it’s taste: sweeter than sweet, than the
others; it’s fact: healthier than
the others.
Ces Dimalanta says Mr Chooks says (24 April 2018, “On Healthier Choices: Bounty Agro
Brings All-Natural Antibiotic-Free Chickens To The Market[2],” Manila Millennial):
As part of our
commitment to nurture the health of the nation, we are continuously finding ways
to innovate and offer only the safest chicken choices. The launch of NAE in the country is one of the steps
that we are taking towards giving healthy and quality food choices at affordable
prices to Filipinos.
About Frank A Hilario?
UP Los Baños graduate, self-taught digital writer. Turned 81 Sept 17; since
2000, an unbelievable indefatigable blogger – here’s a short “About Me” –
https://communicationfordevelopmentphcomdev.blogspot.com.
The Bounty Country Magazine slogan is: “Healthy
Foods For Thought.” Yes Sir, Mr Chooks. My NAE is healthy food for your
thoughts!@517
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