Yes Sir! As a warrior writer in communication for development (ComDev), my reinvention of UP Los Baños’ development communication (DevCom), I am very much encouraged to see that the Department of Agriculture (DA) is, pardon my expression, “well-fully reinventing PH Agriculture!”
With 46 years working on various publications for public and
private institutions and individuals, I have never been as excited as I was
reading the new DA magazine Ani at Kita
(November 2021 issue), which highlights details of programs derived from
Secretary of Agriculture William Dar’s
“The New Thinking For Agriculture” that he brought to the DA already packaged before his appointment
by PRRD. They don’t make Secretaries of Agriculture like they used to
anymore!
The above image is the magazine’s cover, the main cover
story screaming:
Farmers
Earn Millions From Munggo.
Leilani Adriano
says the Dingras munggo farmers belong to 3 cooperatives: (1) Casalaysayan, Segundo, Dancel, Camining &
Soriano Farmers Association Inc., (2) Lanas Timpuyog Farmers Association Inc,,
and (3) United Barong Farmers Association.
With the munggo program, the DA is assisting communities “to increase their
income through the planting of value-adding commodities, aside from rice.” Emphasis:
“Income… aside from rice.”
Project Leader Mark
Ariel Agresor says the DA market-matched the farmers’ produce with the Nutridense Food Manufacturing Corporation:
By linking them
directly to manufacturers, (farmers) get a better chance to sell their produce
at a higher price rather than to walk-in traders who dictate the price….
Mr Obrero says, as translated from Filipino by Ms Leilani,
“Our heartfelt thanks to (the) DA, provincial and municipal governments for
their continuing support and assistance to us in (growing) munggo.”
Agri
Incubation Hub
ANN says the office of Regional Executive Director Nestor D Domenden of Region 1 “is now
working on the establishment of an Agribusiness Incubation (ABI) Hub “wherein
science-based technologies and innovations will be showcased” (Author Not
Named). Worth P234.7 million, the ABI
Hub will be established at Region 1’s Pangasinan
Research & Experiment Center based in Sual. The Hub “aims to promote
sustainable innovations that can be offered for adoption to farmers and
fisherfolk to boost diverse agro-industries, and further enhance productivity and
profitability of the agri-fishery sector of the Region.” Innovations include the
raising of goat, native pig, native chicken, duck, high-value crops, and bamboo
– up to and including product development , processing, packaging &
marketing.
School-Based Milk Program
Ma Cecilia C Irang says,
“DA-Assisted Milk Cooperative Takes Lead In Government School-Based Feeding
Program” in Nueva Ecija. A joint venture of the Licaong
Agriculture Cooperative and food giant San
Miguel Corp – they have already distributed 1.4 million cans of
sterilized milk nationwide, part of the “School-Based Milk Feeding Program” of
the Department of Education, with a budget of P7M.
There
is more actually in those 17 pages – google the DA for your copy now! This issue
of Ani At Kita Magazine is such a value-packed labor of love that with my
personal experiences in years carrying out such a role, I must congratulate Noel Ocampo Reyes, Editor In Chief!@517
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