The November news is that the PH Internet business is now #1 in growth in all of Southeast Asia (SEA), but I hardly see a sign of it in agricultural extension! The Agricultural Training Institute (ATI) is 30 years old; digital extension should Now be the mode and mood, but No. We’re still relying mostly on Radio as extension tool for agriculture?!
(inset radio image[1] from FarmRadio.fm)
Revin Mikhael D Ochave
says, “PHL Is The Fastest-Growing Internet Economy In Southeast Asia – Report[2]”
(11 Nov 2021, BusinessWorld), “fueled
by e-commerce and food delivery services,” according to a report by Google,
Temasek, and Bain & Co. The e-Conomy
Southeast Asia Report says, “Overall, the Philippines was the
fastest-growing market in the region, driven by strict lockdowns as well as a
tipping point on the adoption of certain digital services.”
When
are we going to adopt & deliver digital knowledge
services?!
Are the ATI people afraid that the digital tools are difficult
to master? They must be encouraged. I learned on
my own how to become all-digital 21
years ago – doing the writing, editing, image manipulating, desktop
publishing magazines and books. And uploading, blogging. For the last 2 years,
I have been blogging everyday, and I love it! And yes, I’m 81 years old.
Since ATI is under the Department of Agriculture (DA), which
is headed by Secretary of Agriculture William
Dar, and since it was Mr Dar himself 20 years ago who proposed the Open Academy for Philippine Agriculture
(OpAPA):
I
believe it is the duty of the ATI to revive & build that data &
information bank on PH Agriculture so that any number, kind & complexity of
training can be concocted and conducted, readily online. We should now all be
travelling the Information Superhighway, for God’s sake!
Aside from helping formally train thousands of people
online, OpAPA would give untold numbers of individuals the chance to discover
for themselves the who, what, where, when, why and how-to for something or
other in the growing of any crop or livestock, or any combination thereof –
OpAPA should be as complex and complete as to accommodate all desires &
designs for knowledge!
“The Philippines also added 12 million new digital consumers
since the pandemic started in March 2020. Of this, 63% are from non-metro
areas. Majority also said they plan to continue using these services even after
the pandemic.”
Absorb that data! This
is the time to take advantage of such digital awareness and cultivate it, by
offering mind-enriching bytes of agriculture of any complexity – the would-be
learner decides for oneself.
I just saw on Facebook that Agriculture Undersecretary for
Administration & Finance Roldan G
Gorgonio, who is also the chairperson for Ease of Doing Business,
Transparent Procurement, and Digital Agriculture Upscaling, on Friday, 12 Nov
2021 “unveiled the first-ever Digital
Agriculture Command Center” of the DA during the closing of the “Seminar
Workshop On Automated Government Service Management System For The Regulatory
Agencies Of The DA.”
So,
what is the ATI waiting for?!@517
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